Training in digital marketing: which training course should you choose?
With the rapidly evolving digital market, digital marketing has become essential for businesses looking to stand out. For enthusiasts and professionals looking to acquire skills in this field, understanding the available training options is essential. Between online and in-person training, degrees ranging from bachelor’s to master’s degrees, and the various pathways available at specialized schools or universities, choosing the right training can seem complex.
What is digital marketing?
Digital marketing encompasses all the techniques used to promote products or services online. This field encompasses several aspects, such as natural search engine optimization (SEO), online advertising (SEA), social media management, and many others. Mastering these skills is essential for any business wishing to evolve in today’s digital landscape. With the rise of technology, the sector is constantly evolving, making ongoing training essential.
The different types of digital marketing training
Online training
Online training courses offer ideal flexibility for those who want to learn digital marketing at their own pace. Many platforms, such as Google Digital Workshops, offer free modules accessible to all. These courses provide skills in digital strategy, SEO, and digital communication, often accompanied by recognized certifications.
Face-to-face training
For those who prefer a more traditional approach, in-person training is offered by specialized schools, universities, and leading business schools. For example, MyDigitalSchool offers a Bachelor’s degree in Digital Marketing, a Bac+3, on a work-study basis, allowing you to gain valuable practical experience. These programs cover a wide range of skills, from social media management to website creation.
Certified and diploma-granting training courses
Opting for a certified or diploma-based program ensures official recognition of acquired skills. Diplomas range from two-year to five-year degrees, including options such as the Bachelor’s degree in Web Marketing & Social Media or the MBA in Digital Marketing Expert. These programs, often eligible for the CPF (Professional Training Allowance), enhance practical experience through work-study programs.
Criteria for choosing digital marketing training
Before choosing a program, it’s crucial to define your professional goals. Do you want to become a social media manager, a digital project manager, or a digital marketing expert? Understanding your aspirations will guide you toward the most suitable program.
Duration and format of the training
Training programs can last from a few weeks to several years, depending on the desired degree level. Formats also vary: full-time, work-study, or distance learning. Each option has its advantages and disadvantages, which should be evaluated based on your availability and learning preferences.
CPF financing and eligibility
Funding is often a determining factor. Many digital marketing courses are eligible for the CPF (Professional Training Fund), making them more accessible. Some schools also offer funding options through Pôle Emploi (Employment Center) or scholarships to help ease the cost of study.
Key skills to acquire in digital marketing
A well-thought-out communications strategy is the cornerstone of any successful marketing campaign. Learning how to define personas, segment your audience, and develop relevant content is essential.
Natural search engine optimization ( SEO) and paid search engine optimization (SEA) are crucial levers for increasing a company’s online visibility. Mastering these techniques allows you to optimize a site’s positioning in search results.
Social media has become an essential tool for engaging and retaining customers. Knowing how to manage campaigns on platforms like Facebook, Instagram, and LinkedIn, while producing quality content, is essential for any marketing strategy.
Career opportunities after training in digital marketing
Once trained, career opportunities in digital marketing are vast. Positions available include e-commerce manager, web marketing manager, community manager, and digital marketing expert. Each of these positions requires a unique combination of skills, which can be acquired through dedicated training.
Choosing the right digital marketing training is a crucial step for anyone looking to pursue a career in this rapidly expanding field. Whether it’s a bachelor’s, master’s, or online program, the important thing is to choose a path that matches your career aspirations and expectations. Today’s job market places greater value on candidates with a solid academic background combined with on-the-job experience gained through work-study programs.
